OUR PURPOSE

The mission of The Alliance is to enhance the lives of Long Beach State Basketball student-athletes and strengthen our community.

By partnering with local organizations, our student-athletes utilize their Name, Image, and Likeness (NIL) and social media influence to raise awareness for important causes, helping the Long Beach community thrive.

We recognize the profound impact a winning program has on both the University and the community. We are committed to sustaining and amplifying that impact at Long Beach.